#cheauto! represents the sophisticated evolution of Cars Globalmag, an English-language digital publication established in 2012 that covered global automotive news and lifestyle content. While Cars Globalmag offered comprehensive international coverage, #cheauto! emerged in 2016 as a refined, Italian-language publication dedicated to the world of prestige automobiles, motorsport, test drives, and lifestyle content.
#cheauto! Novembre 2018
Conceived as a premium digital magazine, #cheauto! distinguished itself through meticulous road tests, exclusive lifestyle features, and compelling narratives exploring luxury and performance vehicles. The publication was freely distributed across multiple platforms including Issuu (where many of the original digital magazines are still available for free), its dedicated website cheautomagazine.com, and Adaptive—making it accessible even through in-flight entertainment systems.
In 2021, #cheauto! strategically transitioned from a digital magazine to a website-only platform, preserving its founding vision while expanding its audience reach. Today, the platform continues to deliver visually captivating, insightful content showcasing the most fascinating aspects of the automotive world, upholding the exceptional standards that have defined its legacy. The website leverages decades of motorsport and automotive experience, hosting articles and pieces from industry experts, designers, racing drivers, and enthusiasts who bring unparalleled knowledge and authentic passion to every story.
After having established the cheautomagazine.com website, ILLIUM now manages the editorial process and publication of all articles. Our team handles online promotion across social media platforms, ensuring maximum visibility for the premium content. Additionally, we coordinate and oversee all test drives conducted in the United States, providing readers with authentic, first-hand experiences of the world's most exceptional vehicles through the distinctive #cheauto! perspective.
